Emails
Updated · SMART Subscriptions (E-TRADE PARTNER)
Open Emails in SMART Subscriptions to edit 17 lifecycle, billing, retry, inventory, and skip templates. Each one stays inactive until you activate it, so nothing sends until you are ready.
SMART Subscriptions does this with plans, a product-page widget, and a native customer portal.
Try it freeOn this page
Subscription email confirms create, pause, billing, retries, inventory issues, and skip events. Pair activated templates with Management self-service and Settings retry rules so customers know what happened and what to do next.
Template families
| Family | Examples | Typical use |
|---|---|---|
| Lifecycle | Created, paused, resumed, cancelled, expired, failed | Confirm contract state changes |
| Billing | Billing successful, Billing failed | Explain charges and declines |
| Retry | Billing retry successful/failed, Final billing retry failed | Support payment recovery |
| Inventory | Inventory failed, inventory retry, final inventory retry | Explain stock recovery attempts |
| Skip | Billing cycle skipped, Billing cycle unskipped | Confirm skip actions |
Activate emails checklist
- Open Emails and scan Active / Inactive status on each template.
- Start with Subscription created, Billing successful, and Billing failed.
- Edit the subject and Liquid HTML body, then preview it. The variables reference lists the fields you can use.
- Activate only the templates you want live.
- Optional: translate day and month names under Date translations, and set the sender name and reply-to address in sender settings.
- Add pause, resume, cancel, skip, retry, and inventory templates that match your portal and Settings policies.
- Click Send test email on each template, then run a real test subscription and confirm the activated messages arrive.
Inactive until activated
Editable templates do not send by default. If customers are not receiving subscription mail, check the Active/Inactive badge in Emails before rewriting copy.
Related docs and guides
- Settings for payment and inventory retries
- Subscription management
- Email notifications guide
- Failed payments and dunning
Turn on the subscription emails you need
Install SMART Subscriptions to edit lifecycle and billing email templates, then activate each one when your store is ready.
Install free on ShopifyFrequently asked questions
›Do emails send automatically after install?
No. Templates stay inactive until you activate them under Emails.
›Can I edit the email content?
Yes. Edit the subject and Liquid HTML body, and translate day and month names under Date translations. Preview and send a test email before you activate.
›Can I change the sender name and reply-to address?
Yes. In sender settings under Emails, set the sender name and reply-to address. They start as your store name and store email.
›Which emails should I activate first?
Start with Subscription created, Billing successful, and Billing failed, then add pause, skip, retry, and inventory templates that match your policies.
›How do emails relate to failed payments?
Activate billing failure and retry templates so customers know a charge failed while Settings retries run. See Settings.